Now more mobile users access maps via apps than browser
Reston: The mobile map application market is growing so fast as more mobile users now access maps via application than via browser. A study has found that 14 percent of mobile users in the U.S. accessed maps on their devices in April 2010, as the mobile map audience reached 33.5 million users, up 44 percent from the previous year.
According to the study launched by comScore, for the three month period ending April, 26 percent of smartphone users accessed maps via applications, while 19 percent accessed maps via browser in a month.
In comparison, just 2 percent of feature phone users accessed maps via applications, with 4 percent doing so via browser. Smartphone users drove growth in both application and browser map usage with app access nearly tripling to 12.7 million smartphone users, while browser map access surged 93 percent to nearly 9 million smartphone users. The number of mobile map app users first surpassed mobile map browser users in February 2010. Among those who accessed maps on their mobile devices, 87.2 percent did so from a car or other vehicle, with 17.2 percent doing so while walking, running or biking, and 16.7 percent while using public transit.
"People are increasingly turning to their mobile phone for maps and directions when on the go," said Mark Donovan, comScore Senior Vice President of mobile. "With summer travel season upon us, we expect even more mobile users to access both maps and location-based local search to help them navigate and find geographically relevant information," he added.