Intel launches AppUp app store, unveils new chips

The Intel Developer Forum saw some important announcements made by Intel. Prime among them were the opening of the software application store 'Intel AppUp' and unveiling of new Atom processor E600 System-on-a-Chip (SoC) series.The new processor series, called the Tunnel Creek, has been developed specifically for embedded applications such as in-vehicle infotainment systems for cars, smart grid devices and IP media phones. Doug Davis, Vice President and General Manager, Embedded and Communications Group, Intel said, "The SoC integrates additional capabilities onto the chip and features an open interconnect for added flexibility. Making it easier to design and customize with these new products, vendors including OKI Semiconductor, Realtek Semiconductor and STMicroelectronics will offer interconnect chipsets, and other companion silicon offerings from Dialog Semiconductor and ROHM will regulate voltages and synchronize clocks."

Davis also announced the details of an upcoming new configurable Atom processor, codenamed 'Stellarton.' The processor comprises of Atom E600 processor paired with an Altera FPGA on a multi chip package. Another processor, the Intel Atom processor CE4200, formerly codenamed 'Groveland', was also unveiled. The processor is so designed to integrate internet experience with TV.

Renee James, Senior Vice President and General Manager, Intel Software and Services Group, introduced the general availability of the app store for consumers. The store offers both free and paid apps for entertainment, social networking, gaming and productivity, optimized for a netbook's mobility and screen size.

Intel also provides 'try before you buy' solutions for consumers which they otherwise would not have bought. This move will see consumers trying out new apps. The launch was also marked by the availability of Adobe AIR applications, as well as apps from companies including Accuweather, Barnes & Noble, Funkitron, Gibson Guitars, iWin, Kaplan, KONAMI, and Lifetime.

Renee, in her keynote, highlighted the Intel AppUp Developer Program, designed to drive innovative applications for end users and new revenue opportunities for independent developers and software vendors. She also introduced the 'On Intel AppUp' ISV identifier, designed to help developers promote their applications on Intel AppUp center.

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