Skip to main content

BlackBerry’s Playbook to take on the iPad

With co-CEO Jim Balsillie Wednesday announcing that the company’s PlayBook tablet will be priced under $500, shares of BlackBerry maker Research In Motion (RIM) soared on the Toronto Stock Exchange and Wall Street.

RIM unveiled the PlayBook tablet in September to take on Apple’s iPad. It will hit the market early next year.

The price announcement sent RIM stock up 5.68 percent on the TSX to close at $58.61 and 7.53 percent up on Wall Street to close at $59.14.Balsillie said in Seoul — where he is attending the G20 CEO summit — that the PlayBook tablet will be priced competitively below $500 to challenge Apple’s iPad which has sold millions of copies since its launch in April.Apple sells iPad Wi-Fi-only for $499 and 3G iPad sells from $699 to $829.

BlackBerry’s PlayBook tablet will stand apart from Apple’s iPad for not only its size — it has a seven-inch display as against iPad’s 9.7 inches, but also its Adobe Flash for running video and graphic works. Apple has shunned Flash.Even though RIM has posted 20 percent growth in the last quarter and is close to reaching 60 million BlackBerry subscribers worldwide, the outlook for the Canadian iconic company has been clouded as Apple has overtaken it in smart phone sales worldwide.During the last quarter, Apple sold 14.1 million smart phones while RIM sold just 12.4 million BlackBerry smart phones.

According to IDC, a global IT research firm based in Massachusetts, Apple now controls 4.1 percent share of the global smart phone market, surpassing the BlackBerry’s share of 3.6 percent.Worse still, both iPhone and Google Android devices have outsold the BlackBerry in the US smart phone market where it was the undisputed leader till now.

In fact, when Apple posted a 70-percent jump in quarterly profits last month, CEO Steve Jobs taunted RIM, saying, “We have now passed RIM, and I don’t see them catching up with us in the foreseeable feature. We are out to win this one.”

The taunt forced RIM co-CEO to retort, ” We think many customers are getting tired of being told what to think by Apple.”


Popular posts from this blog

Top 5 Women Who Impacted Technology in 2010

Katie Stanton, International Strategist for Twitter Katie Stanton has impressively long names of companies in her resume. They include the White House, Google Inc, and her latest addition is Twitter. Her remit is working on Twitter’s international strategy and her experience in social media will be a key asset to the company. Katie has a history of working in technology, and her knowledge of departmental laws will help Twitter work alongside government agencies, as she’ll be spearheading the free information approach, especially after the Wikileaks incident. Stanton has been a key player in the techsphere for some time, and this extends to her private life. Following the Haiti disaster she worked with a group of engineers to create a free texting service to help those in need and she is constantly in demand as an expert in both social media and government policy.
Caterina Fake, Co-Founder of Flickr and Hunch Despite having a surname which sounds like a pseudonym for a spy (it’…

AT&T MiFi 2372 review

In the week or so that I have been testing the AT&T MiFi 2372 by Novatel Wireless, it has already saved no less than three lives. First, it saved my cable guy’s life. You see, Time Warner Cable provides the worst home Internet service I have ever experienced. I can’t even think of a close second. If providing terrible home Internet service was a sport, Time Warner Cable would be on its tenth consecutive undefeated season. Forget the fact that my upload speed is capped at 60Kbps and I’m lucky if I can get half that — it has been months since I’ve gone through a full day without at least one service interruption. Months. Unfortunately, Time Warner Cable has an exclusive contract with my building so I have no choice but to endure its abysmal service. Last week, as a Time Warner Cable technician entered my home for the sixth time in two months, I realized that this certainly would have spelled serious trouble had it not been for my trusty new back up device. Before the Mi…

facebook vs google+