Versace's 4.25 Lakh mobile phone makes India debut

New Delhi: As global luxury brands continue to rush to tap the Indian market, Italian fashion house Versace's high-end mobile phones today entered into the country with a price tag of up to 4.25 lakh.

Versace's exclusive Indian franchisee, Delhi-based Blues Clothing Company (BCC), said the phones will be sold at eight points of sales in metros at 'Versace Boutique' and 'Versace Collection' stores.

"We are very bullish about the new range of Versace mobile phones in India. There is a market for such premium products here," BCC Executive Director Abhay Gupta said.

The company has launched two variants of 'Versace Unique' mobile phones in different colors priced at

3,95,000 and 4,25,000, he added.

The device boasts of features such as 3G compatibility, ceramic frame with an 18K gold and a five megapixel camera among others.

The Versace Unique, made by South Korean handset vendor LG, was announced officially earlier this year.

BCC is exclusive franchisee for a host of other luxury brands, including Italy's leading names - Versace Collection, Corneliani, Cadini, VJC and Gianni Versace.

India has been attracting lot of high-end luxury brands and products. Recently, Volkswagen Group company Bugatti Automobiles launched its 'Bugatti Veyron 16.4 Grand Sport' sports car priced at

16 crore.

Even Swiss watchmaker Audermars Piguet launched its new collection here with a single timepiece priced up to

2.1 crore.

According to a recent CII-A.T Kearney report the luxury market in India is likely to touch $14.7 billion by 2015.

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