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Amazon's Chartbusting Kindle: I Yam What I Yam



Amazon's (Nasdaq: AMZN) new, slimmed-down Kindle devices are notable for several things, not the least of which are the upgrades to their experimental WebKit browser.

The Kindle E-Readerdf

The third-generation Kindle reader from Amazon is now the company's bestselling product in its history, passing Harry Potter and the Deathly Hallows, book seven in the wildly popular series.

While Amazon won't reveal sales figures for the electronic reader, the company claims even those who own LCD tablets are purchasing the Kindle.

"They report preferring the Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn't interfere with sleep patterns at bedtime and works outside in direct sunlight," said CEO Jeff Bezos in a statement on the Amazon site Tuesday.

Tablets such as Apple's (Nasdaq: AAPL) iPad have eaten into the Kindle's share of the e-reader market, but they clearly have not delivered a knockout blow.

Kindle held 62 percent of the e-reader market in August, while Apple's iPad held 16 percent, according to a report from ChangeWave. Just four months later, Kindle is down to 47 percent and the iPad is up to 32 percent.

Amazon did not respond to the E-Commerce Times' request for comments by press time.

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