Sony creating 3D technology without the glasses

Bangalore: The Consumer Electronics Show in Las Vegas was all about tablets and 3D technology this year. The just concluded event witnessed a lot of technology manoeuvres in terms of 3D.

A pioneer amongst the 3D exponents is Sony. The company has displayed a prototype of a 3D TV model that eliminates the issue of images emerging out of the screen without requiring viewers to stand exactly in front of the TVIn an era where 3D technology is showcasing many advancements,

the elimination of glasses to view the contents remains a prime hurdle for many companies bringing 3D products.

Sony maintained that it would continue working toward 3D "with or without glasses".

Sony's prototype 3D TV used a wide angle viewing prospect for showcasing 3D content that did not need viewers to stand in front of the TV directly.

Sony's CEO Howard Stringer believes in the technology the company is working on and shushed the cynics by saying that Sony has earlier overcome the skepticism shown in other technologies like HDTV and color TVs.

Seeing 3-D without glasses is more convenient," Sony Senior Vice President Yoshihisa Ishida said Thursday at Tokyo headquarters.

"We must take account of pricing before we can think about when to start offering them."

Sony, the Tokyo-based electronics and entertainment giant, showed its latest 3-D products for the Japanese market, including flat-panel TVs and Blu-ray recorders.

Sony unveiled for the Japanese markets six models of quick-start Blu-ray players/recorders that can record and enjoy watching 3D images with those glasses.

Sony said it plans to be No. 1 in market share in Japan in 3-D TVs and 3-D players and recorders, taking advantage of its position as an electronics maker with a movie studio.

Sony said it will start selling in Japan next month two films and two music videos in 3-D, and planned home software of 3-D theater releases, including a 3-D Spider-Man opening in 2012.