Skip to main content

REPORT: Facebook Branding Beats Twitter

 
Facebook’s brand effectiveness outranks all other social media’s branding efforts, according Brand Keys’ Customer Loyalty Index.

The index measures customer engagement and loyalty among brands in 79 different categories, one of which is social networking sites. This category has enough surprises to make us wonder whether Brand Keys’ assessment used sufficiently sized survey samples.
Brand Keys ranks MySpace second, LinkedIn third, Flickr fourth and Twitter fifth. We’d expect to see Twitter and the old News Corp. site in each other’s places. Or maybe MySpace shouldn’t even be in the top five, as many other sites have stronger brands, including FourSquare, Quora, Tumblr, YouTube and Yelp, not neccessarily in that order.
The consultancy declares that its index can help a brand forecast customer loyalty and purchase patterns over a 12- to 18-month horizon; this confuses us further if it means that MySpace will continue to rank second for another year-and-a-half. We suppose that’s mitigated by the notion that Facebook would continue to rank first over this time.
Readers, what do you make of the Brand Keys assessment of branding in social media?

Comments

Popular posts from this blog

Evolution Of Computer Virus [infographic]

4 Free Apps For Discovering Great Content On the Go

1. StumbleUpon The granddaddy of discovering random cool stuff online, StumbleUpon will celebrate its 10th anniversary later this year — but its mobile app is less than a year old. On the web, its eight million users have spent the last decade recommending (or disliking) millions of webpages with a thumbs up / thumbs down system on a specially installed browser bar. The StumbleUpon engine then passes on recommendations from users whose interests seem similar to yours. Hit the Stumble button and you’ll get a random page that the engine thinks you’ll like. The more you like or dislike its recommendations, the more these random pages will surprise and delight. Device : iPhone , iPad , Android 2. iReddit Reddit is a self-described social news website where users vote for their favorite stories, pictures or posts from other users, then argue vehemently over their meaning in the comments section. In recent years, it has gained readers as its competitor Digg has lost them.

‘Wireless’ humans could backbone new mobile networks

People could form the backbone of powerful new mobile internet networks by carrying wearable sensors. The sensors could create new ultra high bandwidth mobile internet infrastructures and reduce the density of mobile phone base stations.Engineers from Queen’s Institute of Electronics, Communications and Information Technology are working on a new project based on the rapidly developing science of body-centric communications.Social benefits could include vast improvements in mobile gaming and remote healthcare, along with new precision monitoring of athletes and real-time tactical training in team sports, an institute release said.The researchers are investigating how small sensors carried by members of the public, in items such as next generation smartphones, could communicate with each other to create potentially vast body-to-body networks.The new sensors would interact to transmit data, providing ‘anytime, anywhere’ mobile network connectivity.Simon Cotton from the i