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Google’s Algorithmic Cat And Mouse Game

The search wars have officially arrived! That’s right folks, Google’s ongoing quest to make its search results more impervious to spammers has become an infographic, which basically is a badge of honor for any tech bitchmeme.
Closet and not so closet SEO nerds can follow the above flowchart tracing Google’s storied path, from getting rejected by Excite@Home in favor of current Demand Media honcho’s iMail through the chutes and ladders of its algorithmic spam chase to the company’s most recent attempts to quell the rising influence of content farms like um, Demand Media.
“People trade links off topic in large reciprocal link farms.” –> “Google filters out sites that have a high ratio of reciprocal links.” And so on and so forth …
Most ominous part?
“Every change is a new opportunity! Some webmasters are already building business models around the exploiting of opportunities created by the latest algorithm change.”
Shudder.

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