Right now, every day, one out of ten mobile users are watching video content on their devices. But the video they consume accounts for a staggering 38% of all data volume on mobile networks.
These stats and more were released Monday in mobile services company Bytemobile‘s Mobile Minute Metrics report. The company also found that by the end of this year, video content will jump to 60% of all network data volume.
And as one might expect, much of this volume comes from a core of power users; the report states that 10% of mobile data users generate 87% of total traffic.
This disparity is also mirrored by the stats for “power videos,” if you will. Around 40% of total video data volume on wireless networks is generated by the top 3% of requested videos.
When it comes to timing, the average length of video content access was around 5 minutes. But mobile subscribers are tuning out and moving on after around 60 seconds, showing what we’ve known for a long time: For web (or mobile) video, content creators need to keep it short and sweet.
While video content accounts for nearly 40% of data on mobile networks, web data makes up around 34%. Data usage in general tends to spike around 10 a.m. and maintain high levels until 11 p.m. for small- and large-screen mobile devices.
And yes, even on “advanced networks,” stalling is still an issue. On average, around 17% of videos served show some stalling, which consumers tend to interpret as a network problem.
In a similar 2010 report from Morgan Stanley, results showed that mobile video viewing was at almost 70% of mobile data usage. While Bytemobile’s numbers on that stat are significantly lower, both studies show that mobile video accounts for a disproportionate amount of mobile data usage and should be compensated and optimized for accordingly.
Another study from the Pew Internet Project showed that 69% of Internet-connected Americans was already watching music videos; as smartphone adoption continues to grow, we can expect those video-viewing habits to translate from the large screen to the smaller ones we keep in our purses and pockets. In other words, while mobile video is huge right now, it’s only going to grow as the months and years pass.
Do you think mobile networks are prepared to keep pace with consumers’ demands? In the comments, let us know what you think and what your experience with mobile video has been like so far.