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Vitrue Boasts Record Business During Q4

Facebook page creator Vitrue reported record-level revenues during the fourth quarter of 2010.

The company added 100 new clients during the fourth quarter, including Yahoo, YouTube, Intel, Frito Lay and Planet Hollywood.
During that same time period, Vitrue increased staffing by more than 25 percent. The company plans to add more than 200 additional employees and open ten new offices this year.
On a yearly basis, revenues during 2010 amounted to three times thopse of the prior year. All of this builds on Vitrue’s recent funding of $17 million, plus the appointment of former Facebook sales executive Mike Murphy to the newly created position of Special Advisor to the CEO.
Vitrue’s software-as-a-service platform now tracks 487 million fans of 2,500 Facebook and Twitter pages in 47 countries. The company also claims it has generated 147 million clicks and moderated almost:
  • 3 million posts
  • 26.5 million likes
  • 13 million comments
  • 11.7 million plays
  • 11.4 million shares
  • 2,500 polls, generating 1 million votes
“It has certainly been an exciting past couple of weeks for Vitrue, from our funding to Mike Murphy joining and now posting our best quarter across all categories to date,” said Reggie Bradford, chief executive officer Vitrue, said in a press release. “Cleary our growth tells us that a SaaS-based approach, coupled with impeccable and strategic service, is what the industry is adopting. We are bullish on our continued growth as we position the company for a tremendous international expansion.”


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