Foursquare Makes Discovering Brands Easier

Foursquare has launched a new web page to showcase top brands on its network in an effort to make it easier for users to find and follow them.

You may not know it, but there are hundreds of brands using Foursquare (1,323 brands to be exact), but most people don’t follow them, mostly because they aren’t easy to discover. Foursquare is trying to address that issue with Pages Gallery.

Pages Gallery, as the name suggests, is a gallery filled with the different company Pages on Foursquare. Through it, you can follow everyone from MTV to Zagat (or even Mashable) to get tips and other content.

The feature also includes a simple tool for searching through pages and browsing by popularity, whether they’re trending or whether they’re new. Pages Gallery also suggests pages that are popular with your friends.

Lots of brands are hopping onto Foursquare in a big way, but the additional exposure should help boost brands’ follower counts, which could be vital to Foursquare as it tries to monetize its millions of users. While it still desperately needs a way to discover brands within its mobile applications, Pages Gallery is a good start.

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